SCHOOL DIRECTORY
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SUMMER CAMPS LISTING
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WEB + E-NEWS ADVERTISING
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BLOG + E-NEWS ADVERTORIAL
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BRAND BOOSTER
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ACTIVITY & HEALTH DIRECTORY
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Since 2008, City Pass Guide​ has been a reliable, and comprehensive resource for anyone living in, or visiting Vietnam. Our printed travel guides and online content have provided invaluable information on a wide variety of subjects to millions people from all over the world.​ has been a reliable, and comprehensive resource for anyone living in, or visiting Vietnam. Our printed travel guides and online content have provided invaluable information on a wide variety of subjects to millions people from all over the world.

Now, we are utilising our knowledge of Saigon and our experience as content creators, parents and teachers to connect the city’s leading education providers with more of their target market than ever before. 

City Pass Guide: Education is a highly useful and informative guide where expatriate and local parents alike will find all of the ‘must know’ information relating to education in the city. 

Our expertise in creating SEO friendly, engaging content that satisfies the readers’ needs has seen us achieve first page Google rankings for 28 keywords as of March 28th, 2021 (see below).  All of which means that your school’s message will be seen by more of the people you want to attract. 

Scroll down the page to see our products & services, or click on the above products name white or blue button. 

SCHOOL LISTING  IN EDUCATION​ DIRECTORY

33M VND

There are currently three education directories on the City Pass Guide: Education site. Kindergarten, Primary and Secondary

- A School Listing provides 12 months presence for your school in the selected directory and consists of the following: 

- Headline featuring your school name

- School description (70-80 words)

- 8 standard icons with key data for your school

- School slogan (50 characters max)

- At least one follow link to your website

- Email or telephone number

- School photo or logo

- Up to 24 posts in events & news section


    A School Listing package also includes a year-end report with your listing statistical performance including reach, page views, clicks and inquiries. 

    We guarantee a minimum of 4000 qualified unique visitors over 12 months to the directory where your listing is featured.

    If we fail, you can claim a refund after 12 months for the percentage of the target that was not achieved. (eg: If only 3000 are delivered, you can reclaim 25% of the cost.) 

    Please note, listings are arranged at discretion by age group, confirmation order and by location.

    Contact Us

    SUMMER​ CAMP LISTING

    8M VND

    We provide Summer Camp listings from April to July each year, which allows your school to promote specific summer programmes to our readers. 

    The package includes

    • One follow link to your website
    • Email or telephone number
    • Headline featuring your Summer Camp name
    • Summer Camps description (70-80 words max);
    • Summer Camp photo or logo. 


    Each Summer Camp Listing will be supported by the City Pass Guide: Education summer promotions campaign which utilises, but is not limited to, our existing social media and digital marketing channels which connect with our predefined target market of educated, English speaking parents with kids interested in education, schools and activities. 70% of which are female and 30% male and are managers or business owners. 

    Summer Promotions Campaign activities include: 

    Social Media distribution
    (Facebook, Instagram & LinkedIn) to a minimum of 100,000 people based HCMC.

    Best of Summer Camps Blog
    Featured on the 
    City Pass Guide: Education resources page, citypassguide.com/blog and on citypassguide.com  home page  for 4 weeks.

    Education E-Newsletter
    Blog distribution via City Pass Guide: Education E-Newsletter in May and June. 

    We guarantee a minimum of 1500 qualified unique visitors across the summer camps content featured on City Pass Guide: Education site.  Entries order are organised at discretion by age group, confirmation order and by location.


    Contact Us

    WEBSITE & E-NEWSLETTER​ ADVERTISING

    22M VND

    Our Education Website & E-Newsletter advertising package aims to give our clients maximum visibility on two key digital distribution channels. 


    The package is inclusive of 3 types of advertising banners
    (see below samples) posted on Citypassguide.com, within all our blog articles and in our dedicated education e-newsletter  which is distributed monthly to 20,000+ subscribers.


    Your advertisements will reach a minimum of 90,000 people making your average Cost Per Thousand (CPM) just $10 US to present your school to thousands of qualified people.


    Website visitor profile

    - Unique visitors: 42K+ monthly - Page views: 102K+ 

    - Average time on site: 3'48" - Page per visits: 2.13 

    - Markets: Vietnam (62%), USA (19%), AUS (4%), CAN (3.5%), 

       SGP (3%), Others (8.5%)

    - Age group: 18-24 (29%), 35-54 (61%), above 55 (10%)

    - Gender: Female (63%), Male (37%)


    Email subscribers profile

    - Subscribers: 20,000K+ 

    - Profile: Female 54%, Male 46%, Vietnamese 59%, Foreign 41% 

    - Mid-upper income English speaking HCMC residents


    Contact Us

    BLOG ARTICLE & E-NEWS​​ ADVERTORIAL

    12M VND

    Email Marketing is a cost effective online marketing tool. Every week, we reach thousands of consumers with visually appealing targeted emails. As of 2021, we have sent 530 newsletters & learned what different segments respond to most. 

    Using this data, we design and copy write tailored advertorials that reach only the people you want to reach. Our team create stunning content with eye-catching visuals and catchy subject lines which delivers between  15% and 18% open rates for 20,000+ subscribers with click through rates that are often closed to 3%.


    Blog visitor profile: Female (63%), Male (37%) - From Vietnam (62%), USA (19%), AUS (4%), Others (15%) 

    Age groups: 18-24 (29%), 35-54 (61%), above 55 (10%)


    Email subscriber profile: Female 52%, Male 48% - Vietnamese 61%, Foreign 39% - Educated English speaking HCMC residents.


    Package details:

    - A 800x350 pixel photo on top + a headline 

    - A 600-800 words review/article we produce

    - 3 to 5 photos to illustrate your article (provided by client)

    - Contact info: website, email, phone number, address... 

    - Keyword, editing, meta description, title & tags included 

    - Follow link is provided in the blog article on citypassguide.com

    - Article is featured on citypassguide.com for 4 weeks

    - Frequency of e-newsletter: monthly & recipients : 20,000+

    Contact Us

    BRAND BOOSTER​ (SILVER OR GOLD)

    139M or 179M VND 

    The BRAND BOOSTER is an all in one digital marketing solution with guaranteed ROI.  It is a unique combination of essential digital marketing activities to BOOST your online presence and conversion rate starting at $499 per month only!

    - Montessori International Brand Booster

    - International School Saigon Pearl  Brand Booster


    We leverage our channels, large numbers of fans, followers, viewers and subscribers to boost your brand like no others! 

    Simply because most small & medium sized schools cannot handle the complexity of the marketing landscape and its attached activities with limited budget & resources. 

    We can do it for you!


    • Deliver a minimum of 6000 pages views (guaranteed)
    • Deliver a minimum reach of 1,000,000 (guaranteed)
    • Create, host, optimize & secure a dedicated landing page
    • Content creation of three long blogs plus a web listing
    • SEO-optimisation (landing page, listing, blogs produced)
    • Design creation for a set of visuals (banners, web ads…)
    • Social media distribution to appropriate target audiences
    • Web banner display on citypassguide.com
    • Photo production (15 fully edited pictures)
    • Video production (1 minute) and more...


    Learn More

    ACTIVITIES OR HEALTH​ DIRECTORY

    16M VND

    To better support the parents and families of Ho Chi Minh City, City Pass Guide: Education also provides listings for relevant health care providers and family friendly activities and businesses . health care providers and family friendly activities and businesses . health care providers and family friendly activities and businesses . health care providers and family friendly activities and businesses . 


    Each listing provides 12 months presence for your business in either the 'Activities' or 'Health' section of the site and includes:

    • Headline featuring your business name
    • A business description (70-80 words max)
    • One or more follow links to your website or social media page 
    • Address or telephone number
    • Business photo or logo

    The package also includes a year-end report for your listing's  statistical performance  including details of reach, page views, clicks and inquiries.


    We guarantee a min. of 2000 qualified unique visitors over 12 months to the section where your listing is featured.


    If we fail, you may claim a refund after 12 months equal to the
    % of the non achieved target. (eg: If only 1600 unique visitors are delivered, you can reclaim 20% of the cost.) 


    Entries are organized at our discretion by interest and by location.


    Contact Us